NEWS ARTICLE

The Question of Content
By Chris Keam
Canada Computes

Suddenly, the appetite for new media content seems insatiable. What and who is driving the demand?

"...Andrew Yates and Pat Gemmill are also seizing the new media reins to tell their own stories. The pair's independent documentary on the International Bicycle Fund''s work in Cuba is another 120seconds.com project.

'The Internet and new media is creating a great new avenue for all kinds of artists,' says Yates. 'Artists in music and film and television have typically been dependent on big companies to get their work out. Now, technological advances have lowered the barriers to entry to the point where anyone with a little money and some technical savvy can make it happen for themselves. Also, new media is an exciting way to tell stories, because you are no longer limited to just one medium. A project can have video, animation, sound files, text...."